Mora
A situational language app designed to help travellers and professionals bridge the gap between vocabulary drills and high-friction, real-life conversations.
Current language apps serve general learners well but fail in high-stakes scenarios. Travellers, professionals, and heritage learners struggle with generic apps in real-time situations like ordering in a busy café or navigating business etiquette, where cultural context matters more than perfect grammar. Mora addresses this gap with context-aware, situation-specific learning flows.
Category
Product Design / UI·UX
Year
2023
Tags
"Duolingo doesn't have a 'Scared Businessperson at a BBQ' module."
- Alex, Research Participant
"I want an app that changes when I switch from talking to a CEO to ordering coffee."
- Alex, Research Participant
"I don't need a green bird telling me what to do every 3 minutes."
- Gabriel, Research Participant
"I don't need confetti for remembering 'hello.'"
- Eunji, Research Participant
Visual Documentation
App overview
Research findings
Design direction
Final prototype screens
Next Project